CLIENT

Knickerbocker Bed Company


MISSION

Assist Knickerbocker in producing dynamic and informative marketing materials for retail sales, including printed sales literature, in-store point-of-sale displays, electronic media, and industry trade show exhibits.

CONCEPT DESIGN

ERGONOMICS

MECHANICAL DESIGN

MARKETING MATERIALS

PROTOTYPING

PRODUCTION DESIGN


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PRINTED MATERIALS

Printed sales materials put Knickerbocker products in the hands of the retailer. These catalogs help tell the story of how Knickerbocker's excellent mattress support is essential for providing long- lasting bedding comfort.

 

POINT OF SALE DISPLAYS

To allow Knickerbocker products to become retail sales tools, Brownlie Design developed point-of-sale display cabinets. Working with local suppliers, we have shipped these displays to furniture retailers all over the United States.

 
 
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POINT OF SALE SIGNAGE

In-store retail signage is an important method of promotion. With Brownlie Design’s artistic skills and established supplier relationships, we have the ability to produce effective in-store advertising.

 
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WORLD MARKET CENTER SHOWROOM

Knickerbocker has permanent showroom space at the World Market Center in Las Vegas. Brownlie Design was responsible for the design and installation of all graphic signage and display fixtures for showroom #C1595.

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ISPA EXHIBIT PRODUCTION

The International Sleep Products Association (ISPA) trade show is dedicated to the bedding industry. Brownlie Design was responsible for the design, construction liaison work, and shipping of this custom 50 ft. x 50 ft. exhibit.

 
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TRADE PUBLICATIONS

Brownlie Design has produced graphic layouts for Knickerbocker to be used in trade publications specific to the furniture industry.

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VIDEO WRITING AND PRODUCTION

Brownlie Design has been instrumental in developing promotional and retail sales training videos highlighting Knickerbocker products.

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