Under Armour Lacrosse


Under Armour Lacrosse 


Tasked with redefining the next generation of Under Armour Lacrosse gear, lacrosse legend Paul Gait and 22 Lax came to Brownlie Design looking for ideas that would extend Under Armour's appeal to a younger demographic. Competitive analysis, trend studies, and brainstorming sessions fed into concept development, where three separate visual strategies were identified. In addition to redefining the brand's aesthetic vision, Brownlie Design was challenged to incorporate cutting edge molding technologies and manufacturing processes to further differentiate the new equipment from competitors. The resulting effort culminated in the Charge line of advanced, high-performance grade lacrosse products, including gloves, arm pads, and upper body protective gear.The National Lacrosse League selected Under Armour to be the exclusive supplier of gloves and other protective equipment and apparel through the 2016 season. 

“We are proud to be in partnership with Under Armour, a leader in innovation and performance,” said George Daniel, Commissioner of the National Lacrosse League. “NLL players will now be empowered with the finest lacrosse equipment and apparel in the industry.”

“This new partnership with the NLL provides Under Armour with the unique opportunity to feature the most technically advanced products at the pinnacle of the sport,” said Jim Bel Bruno, Senior Category Director, Lacrosse, Under Armour. “Our brand is dedicated to making all athletes better and we are excited to demonstrate our continued commitment to the lacrosse category and its athletes through this platform.”

More information here.

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